You don’t win by building a better product than the competition. You win by creating a space where competition doesn’t exist. That’s category creation: not improving what’s already there, but building the market around a problem only you can solve. Most product leaders aren’t doing this.They’re professional optimizers. Making things […]
Entrepreneurship
8 posts
Picture this scene: And yet… You’re staring at your dashboard, wondering if any of this actually moved the needle on breakthrough impact. When I created a new category in scholarly metrics at Plum Analytics, we faced a measurement problem most product leaders never encounter: How do you track progress toward […]
Are you striving to create products that truly resonate with your users? What happens when you decide to build a product not for market validation, but to share something that brings you joy? That’s exactly what happened to me when I was sick with a cold. I was just sick […]
This lovely question was once asked of me when I was most vulnerable as a leader. In this issue of Leadership Advantage, we will talk a little about the underbelly of all success → failure. – Andrea Leadership Story: So, how does it feel to fail? It was January 2001. […]
Getting my nails done is a newfound obsession of mine. It feels like a girly, guilty pleasure, and is something I enjoy doing to spend time with my daughters. This weekend, it was the last place I thought I would find inspiration for running my own business. But, small business owners can teach us all a lot about how to interact with the key driver of our business success, our customers.
On a cross-country flight to San Francisco when my girls were 6 and 9 years old, my laptop battery died. I put aside the work I planned to finish, and I started reflecting on how my path as an entrepreneur might influence my daughters. Since they were so […]
When aspiring entrepreneurs ask me when is the right time to raise money, my answer always is, “Bootstrap as long as you can, until the lack of capital slows down your growth.” Once you start the money hunt, the amount of time you can spend building your business goes down […]
I recently went to a talk by @mikeonads about Adserving and Scalability. I went prepared to hear about the technical bits of scaling and to do a compare/contrast of some of the challenges that the ad industry faces versus high-volume search (where I have been spending most of my cycles lately.) Surprisingly, Mike […]